When you look at Google maps, you’ll now see an option to view cycling routes – Sustrans has put on dedicated routes and quiet cycling-friendly lanes. This should help those who are just starting to use their bikes for transport, and encourage more to begin pedalling.
Sustrans is also keen for people to add their own routes, but it’s not clear how you do this at the moment. Perhaps it will become clear with time?
Have a look at the Sustrans news release.